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Ruslana, a famous Ukrainian singer, winner of the Eurovision Song Contest in 2004 and Global Ambassador for 100%RE, presented a new musical and futuristic performance dedicated to the global energy transition both to "green" sources of energy in general, and to wind energy in particular. The new musical project was presented on February 29, 2020 in Kyiv`s golf club “Cosmos Golf”, bringing together Ruslana`s friends, colleagues and people interested in the RES development.
Through mass pop-culture, in light of pop-music and social futuristic, Ruslana popularizes clean energy and the advantages of its use not only in Ukraine, but all over the world.
The event started with a singer’s press conference followed by demonstration of a new music video “We are wind”. This video is unique, since its shooting took place at an altitude of 120 meters, on the platform of the 3.65 MW wind turbine’s gondola. This wind turbine is located at the Vindkraft Tavria’s Novotroitska wind farm in Kherson region.
The video shows symbolical born of Clean Energy from the symbiosis of a Man and the Nature.
After the media session, there was a video performance for guests with a demonstration of a possible scenario of the future life, which continued with Ruslan's live performance. The singer sang 4 songs in ethnology-style with a new mini-album dedicated to the power of clean energy.
“As a pop singer from a pop scene, I dedicate this minute to clean energy! And I want to make the stars all over the world to do a minute on clean energy. And let there be more and more of these minutes. I dedicate it to the world on clean energy. All new songs were made and recorded only on clean energy – on 100% Renewables” - Ruslana announced at the beginning of her live performance.
The format of the event was not like a party or a presentation in a direct sense. It was really something more, a presentation of a new image and symbol of the future, which will provide the mankind with endless energy and freedom. Public interest to Ruslana’s performance was enormous, there were so many VIP-persons and journalists, the club was overcrowded. Among the participants were representatives of the renewable energy industry, chairmen of associations and top managers of large enterprises, academicians, representatives of the deputy and diplomatic corps, the government and social movements:
Andriy Konechenkov, Vice-President of the WWEA and Chairman of the UWEA Board: “Support for the development of "green" energy by musicians, artists, stars can become a modern trend all over the world. Ruslanа, as the Global Ambassador for 100%RE, has become the world’s first singer, who, through a music video, shows the future of zero-carbon energy to stop global warming and save our planet. Ukrainian Wind Energy Association expresses its gratitude to Ruslana for her new musical project in support of wind power and use of unlimited, clean energy from nature instead of fossil fuels that are harmful to the environment".
Giles Dickson, Chairman of WindEurope: “It’s excellent that the world of art and music covers the theme of the global humanity need for renewable energy and the huge benefits it brings society. My sincere gratitude to Ruslana for her leadership and unlimited support to the RES development not only in Ukraine but all over the world".
Oleksandr Dombrovskiy, Chairman of 100% RE Ukraine Board: “Ruslana presented the first and so far the only music video devoted to the future on clean energy. I believe that Ruslana's energy will be enough for an endless number of pure projects and powerful ideas! These steps bring us closer to a clean world and an environmentally friendly economy, based on an efficient and rapid transition to 100% RES”
Scientists say that the next decade will be crucial for the future of our planet. Ruslana demonstrates with her project that the future can be wonderful despite various pessimistic scenarios. Each could join in creating a wonderful world! We can save ourselves and the planet we live on and which we will leave to our children!
The singer closed the event with words of gratitude: "Thanks to our partners and like-minded supporters, without whose help and support, we wouldn`t have done this project, namely: Ukrainian Wind Energy Association, Vindkraft Ukraine, WindEurope and Global 100% RE Ukraine".
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